Self Edge SF, NY, LA, PDX, MX, & ATX
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STRIKE GOLD WINTER FLANNELS & LOOPWHEELED SWEATERS
The Strike Gold GREEN STATOID winter flannel has landed. Due to our chip strap aversion we had these made exclusively for our stores without chin straps and matching pocket shapes. These are made of a soft single-brushed outer medium weight selvedge flannel made of a short staple cotton and finished with two buttoned chest pockets.
We've also received a full restock of all loopwheeled hoodies and sweaters, available now in black, oatmeal, and gray.
Shop Strike Gold Online: https://www.selfedge.com/index.php?route=product/manufacturer/info&manufacturer_id=43
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THE BUZZ RICKSON WINTER COLLECTION
A large winter delivery from Buzz Rickson just landed at our five stores.
We've got new William Gibson x Buzz Rickson chambray shirts, watch caps, and chinos along with Buzz Rickson 1960's style military jacket liners, pea coats, and a full restock of all basics such as crewneck sweaters, socks, and beanies.
Shop Buzz Rickson Online: http://www.selfedge.com/buzz-rickson
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IRON HEART WINTER COLLECTION OF SHIRTS & THERMALS
Iron Heart delivers a new set of Ultra-Heavy flannels, chambray and mock twist twill shirts, and a fresh run of their super nice heavy thermal shirts in two colors.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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FLAT HEAD WINTER FLANNELS & THE DELRAISER SHINKI HORSEHIDE JACKET
We've got a couple of new winter flannels this week from Flat Head made of a newly developed pattern that's looking real nice. We've also received a small restock of the highly coveted horsehide Delraiser jacket. Available now at all stores in limited numbers.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head
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NEW ARRIVALS FROM SUGAR CANE, WHITESVILLE, & BUZZ RICKSON
Toyo just hit us with a large delivery of special edition jackets, long sleeve t-shirts, flannels, and jeans from Sugar Cane, Whitesville, and Buzz Rickson. Now at all stores!
Shop Sugar Cane: https://www.selfedge.com/sugar-cane
Shop Whitesville: http://www.selfedge.com/whitesville
Shop Buzz Rickson: http://www.selfedge.com/buzz-rickson
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3SIXTEEN X SCHOTT 20YR HORSEHIDE PERFECTO + DENIM SHIRTS & JEANS
3sixteen's eighth annual collaboration with Schott NYC coincides with their 20th anniversary, and this season they’ve worked with Nick Horween to develop a new horsehide recipe for this jacket. The leather starts out as a deep black color with little brown undertones which are visible when the jacket is new, ensuring that this thing will age beautifully. The jacket is finished with brass zippers, nickel snaps, black satin lining, a hidden inner chest pocket, and has had the epaulets and belt removed.
Also from 3sixteen we have new denim crosscut western shirts, classic tapered indigo denim jeans, and a new version of their short sleeve henley tees which are now rinsed.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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THE SELF EDGE BLACK FRIDAY SALE - THIS WEEKEND!
This weekend we're running a Black Friday sale from Friday through Monday. This will be the last time we're discounting anything this year. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art).
Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry.
Self Edge Online Store Sale: Starts: 9am (PST) Friday, November 24 / Ends: 9am (PST) Tuesday, November 28
Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 24, the coupon code will be good until 9am (PST) Tuesday, November 28. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock. Iron Heart discount ends at 10am Monday.
Coupon Code for 15% off: BF23
Shop Online: https://www.selfedge.com
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POTEN WINTER COLLECTION OF JAPANESE BASEBALL CAPS
This season we see Poten doing their caps in four new fabrics, two in fitted versions and two in adjustable. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen.
Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat.
The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing.
Shop Poten Online: https://www.selfedge.com/poten
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IRON HEART WINTER COLLECTION OF EVERYTHING TO KEEP YOU WARM
Many new arrivals from Iron Heart have landed this week. We've got new workshirts made of Iron Heart's Ultra-Heavy flannel in various colors, non-oiled Deck Jackets in two colors, selvedge chinos, A2 Deck jackets, and snap buttoned denim shirts.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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The Self Edge Bender's Lookbook
The calm solace one finds in a dimly lit dive bar is a feeling known well to many San Franciscans. The deep history of hiding out in a bar goes back over a century in San Francisco. Starting with the Gold Rush days as the capital of California’s lawless “Barbary Coast” to the Kerouac and Ginsberg hang-outs in North Beach in the 1950’s to the Tavern Guild organization of gay bar owners of the 1960’s; San Francisco has seen its fare share of social groups using bars as their home base.
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With this lookbook we’ve put the spotlight on Benders Bar and the people who own and work there. Benders is where we’ve called our home base in San Francisco for two decades and which also happens to be around the corner from the first Self Edge on Valencia Street which we opened in 2006. Just a couple of businesses with distinct visions, aging somewhat gracefully.
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Photography: Dani Ponce
Styling: Oscar Ojeda
Creative & Direction: Kiya Babzani
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MISTER FREEDOM WINTER COLLECTION
Mister Freedom hits us this week with a strong winter collection of new shirts and jackets. The Barnstormer jacket is a standout piece from the new line made of a heavy Japanese jungle cloth in a worn-in shade of khaki. All four items are available now at all of our stores.
Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom
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NEW STEVENSON OVERALL CO. JEANS!
Stevenson just hit us with three jean models. Anyone who's been following us for a while knows that Stevenson has produced some of our favorite jeans over the years. We have a new straight leg Encinitas model which is made of a black warp and black weft denim, a straight tapered Carmel jean made of their sanforized indigo selvedge denim, and also the Encinitas in an unsanforized (but rinsed) indigo denim.
Shop Stevenson Overall Co. Online: https://www.selfedge.com/stevenson-overall-co
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@Buckeye said in Self Edge SF, NY, LA, PDX & MX:
Hi @kiya , hope you’re doing well! Thanks for the excellent shop. Both Iron Heart orders I’ve gotten from Self Edge didn’t have tags (which is okay, as the product fits just fine); is this your normal business practice? Thanks again!
Hello! Can you let me know your order numbers? I'd like to look up what you purchased to see why they didn't come with tags.
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@mikebarhoot said in Self Edge SF, NY, LA, PDX & MX:
evening @kiya. any Self Edge Austin, Tx status?
March 1st!
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SELF EDGE X IMPERIAL = SEXI26
We did a collaboration with a defunct denim brand as a way to tell a story about Bay Area streetwear and how nearly two decades ago the early days of Self Edge were so heavily intertwined with San Francisco’s HUF crew. Click below to read an interview with some Bay Area streetwear legends and to learn more about how we got our footing in an unknown market when we started.
Read our editorial on the early days of Bay Area streetwear and its connection to Self Edge: https://www.selfedge.com/index.php?route=selfedge/editorial/readEditorial&editorial_id=834
Check out the Self Edge x Imperial jeans: https://www.selfedge.com/imperial-denim
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@kiya - Any plans to do a 633-XHSib? That cut is amazing & I'm sure several people would love to get it with Black weft.... or a dark Indigo!
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@hoppy_IPA said in Self Edge SF, NY, LA, PDX & MX:
@kiya - Any plans to do a 633-XHSib? That cut is amazing & I'm sure several people would love to get it with Black weft.... or a dark Indigo!
No sorry, we won't be stocking that denim or using it to make a 633 jean.
But we do have the 633 coming back in some other denim styles soon plus a whole set of collaboration items coming out in the fall of 2024! -
IRON HEART WINTER COLLECTION OF SHIRTS
We've just received some of the best Iron Heart shirts we've seen in some time. We have some wild new slubby flannels, double-cloth workshirts, and Ultra-Heavy flannels in all colors in both western and workshirt styles.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
