Fable + Folly
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Just bought some Japanese Chup socks from the webshop Fable + Folly.
Third time buying from the shop in the last few months and the service is fantastic (up to IH standards); but the packaging is something else, beautifully thought out. There is a great selection of men's functional products , curios etc. I bought the missus a Highland 2000 hat last year and the quality for the price cannot be beaten especially as they are made in the UK!
I have no connection with the chap, but I think it's important to support small indies like this who are trying to do something a little different. I came across a few brands I had not seen before.