Cut-Rate
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My friend Oliver's line. thought you all might dig it
Cut-Rate is not a line with a manifesto about merging cultures, creating a movement via fashion, or expressing individuality through t-shirts.
Nor is Cut-Rate about elitist cut-and-sew, lofty philosophies, or making the world a better place.
Cut-Rate is for doing. It's for having your head under the hood of your car, for rumbling across endless stretches of asphalt, for getting scraped up, for wiping beads of sweat off of your forehead, and for being thrown on three days in a row.100% crafted and manufactured in the U.S.A., Cut-Rate is built upon the utilitarian principles of classic American work wear—it's not "the best", nor does it care to be—but works. And it works hard.
Using hand-made vintage fabrics milled in the States and utilizing timeless cuts and silhouettes, the brand's homemade, DIY aesthetic promotes a "ride it till the wheels fall off" mentality—it doesn't want to be clean and kept, but used, destroyed, and replaced. Cut-Rate is the ubiquitous, the classic, and a symbol of the machine of American life.
The first season of Cut-Rate will be in select stores in Japan and the United States beginning Spring/Summer 2010.
Lookbook: http://shopgentei.com/lookbook/
Where to get it online http://store.shopgentei.com/category/cut-rate
and where to get it in person
Shop Gentei - 410-244-8961
DQM - 212-505-7551JAPAN:
Backdrop - 03-3464-4741
US - 03-5779-7908
Komplete - 076-261-6999
HWZENBROSS - 076-229-3631
Western River - 025-526-2415
Enormous Invader - 025－229-9587
Extend - 0277-20-7730
Hood - 026-762-0329
Parrot Cry - 0776-28-7331
Bone Shaker - 029-224-8838
Phorgun - 03-3462-4741
RAH - 045-321-0733
Undertaker - 053-447-4738
Front - 06-6376-3550
Mash Up - 078-331-6274
Greed - 0742-26-8775
Rams - 086-226-9350
DOMINO66 - 092-517-2964 -
Nice stuff. The lookbook is rad!
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My friend Oliver's line. thought you all might dig it
Cut-Rate is not a line with a manifesto about merging cultures, creating a movement via fashion, or expressing individuality through t-shirts.
I love those bikes. I couldnt help notice the strange and probably uncomfortable as fuck position on pic 16/27 in their lookbook, probably explaining why the guy has to do what he does on 21/27 to relieve his muscles and joints!
