Samples - New Products We Are Working On

[spitfiredealer]

I dunno I could see a 777 double indigo for the Asian market. Bet they would be all over that in South East Asia.

[Giles]

Not necessarily, as the cuts are being driven by a retailer…...

[Brock]

G So what you're saying is, you can't tell us? Or you just love the suspense of watching us squirm and guess while we wait?

[Giles]

Short answer.  I could.

Long answer.  Any collaboration we do, I leave it up to the retailer to decide how they want to announce it.  If I went ahead and told you any more than I already have, without due deference to the co-collaborator, I would expect, and deserve a very uncomfortable phone or email exchange soon after I placed my foot in my mouth.  Sometimes the retailer says, say what you want when you want, then I do, but I always let them drive it, after all it's their gig not ours….

[awalden]

Two cuts driven by a retailer.

Correct me if I'm wrong, but is Self Edge not the primary retailer of IH goods? This leads me to guess that the cuts would be 301s and 633s, SE's flagship IH cuts. If that's the case, then I'm beyond excited because the 633s is probably the best cut for me across at least ten raw denim manufacturers.

However, in my unwavering excitement for future collabs and new denim, I emailed Kiya specifically asking about the 25oz. double indigo denim and if SE would carry it. The response was that it was too rigid and heavy to be worn. So I don't know what to expect.

Also I'm very new to this community so please let me know if this kind of public speculation is appropriate.

[Fadez]

SE is a big retailer but also DC4, B&S, R&H, and Pronto. I'm sure there are different tastes across the globe. But if it happens in the 633. This dude is gonna flip out.

[Giles]

@awalden:

Correct me if I'm wrong, but is Self Edge not the primary retailer of IH goods?

If you mean largest, yes, you're wrong

@awalden:

I emailed Kiya specifically asking about the 25oz. double indigo denim and if SE would carry it. The response was that it was too rigid and heavy to be worn.

Kiya's wrong (but I am sure he prefaced his statement with "in my view"), once broken in it is one of the most comfortable denims we make.  After the 21oz the 25oz is easily the second best seller…

[Giles]

@Fadez:

SE is a big retailer but also DC4, B&S, R&H, and Pronto. I'm sure there are different tastes across the globe. But if it happens in the 633. This dude is gonna flip out.

And VMC.  VMC have been retailing in this space for at least 15 years longer than any other retailer we supply.  We originally developed the 25oz denim to celebrate their 25th anniversary…..

When I pitched the idea to Haraki, he thought I was completely mad.  Now he wears 25oz and it is a big seller in Japan too.....

[Dion]

…and this year they are celebrating their 30th anniversary ;).

[awalden]

Ah, thanks for the info. As a young blooded denim newbie, the culture and devotion behind this brand never ceases to amaze me. I was thinking of pulling the trigger on some 633SII's for fall but I will definitely be awaiting this upcoming 25oz monster.

[Fadez]

I can personally attest to how comfortable the 25oz. Had them in the 634. Just got too big to wear them. That's why I'm so stoked on this. I want another 25 oz and indigo x indigo. And Giles forgive me for missing VMC!

[jdl1279]

@awalden I have both the 25oz and SII denim, you want both for sure[emoji6]

[Giles]

You also missed Vater & Sohn and a few others…...

http://www.ironheart.co.uk/forum/index.php?topic=6454.0

[Brock]

Word! So the 40 pairs of each cut, are they only going to be accessible from the said retailer? Or are they getting their own shipment and you're claiming 40 of each cut for IHUK? Just wondering if we're all gonna have a chance at them or if they're gonna be super limited.

[Giles]

I'm taking 40 or 50 of each cut….

[Mario3309]

Hey Giles, can you give a very rough estimate as to when the 777od will become a finished product?
Are we talking weeks/ months?

Thanks 

[Giles]

The IH-777s14-od - Months.  Possibly this year, but probably early next

[Mario3309]

Thanks!

[Giles]

One of the 25oz I/I cuts will be the 666

[Tidal]

Sorry, more questions….

I'm sure this must have been asked already, but will the 25oz ii have tonal stitching (or is that something for the shop to announce when ready)?

Also, on a sort of related note, when jeans are overdyed do they get released as the same size they went in the vat as?  Eg does a 32" 777 become a 32" 777 od?

Thanks!