Self Edge SF, NY, LA, PDX, MX, & ATX
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IRON HEART'S 888 JEAN & SELVEDGE CHAMBRAY SHIRTS
Iron Heart's 888 jean is now available in their 21oz SBG (Super Black Fade-To-Gray) denim, 21oz indigo flagship denim, and an overdyed black version of the same indigo denim. The 888 model is Iron Heart's high rise straight tapered fit, a silhouette which has become quite popular over the last couple of years.
We've also received a fresh run of their 10oz selvedge chambray shirts with snap buttons.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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3SIXTEEN X SELF EDGE TONALITY OF TERRAIN COLLECTION
Introducing the 3sixteen x Self Edge Tonality Of Terrain garment-dyed collection, produced to celebrate 20 years of 3sixteen and 19 years of carrying the line at our stores (the pre-Self Edge Turf and now at Self Edge). Three colors, seven garments, all inspired by the layers of Earth. We have jeans in 3sixteen's classic tapered fit, zip hoodies, pull-over hoodies, thermal shirts, and pocket tees. Available now at all five Self Edge stores in limited numbers.
Shop The Collection Online: https://www.selfedge.com/3sixteen
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SUGAR CANE WINTER COLLECTION - DELIVERY 3
Our final winter delivery of the season from Sugar Cane is here. We have new bleached flannel shirts, indigo-dyed workshirts, flannel lined corduroy Type II jackets, 2014 indigo selvedge jeans, and a full restock of Whitesville t-shirts in white.
Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane
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DANDY'S 2024 EYEWEAR COLLECTION
The new 2024 collection of eyewear from Dandy’s is here. The new collection consists of four new models made in their own workshop in Segusino, Italy.
Many of their shapes and styles are inspired by Enzo Ferrari who built his legacy just a couple of hours away. The studio has been producing eyewear for 45 years using only original Italian acetates and in-house designed stainless steel hinges. They believe modern production methods have become too precise and polished so some of the frames are literally unfinished, giving the frames a very natural human quality. Some are partially unfinished, some are completely unfinished with the machine markings from the cutting of the in-house acetate. It’s quite wild, and extremely unique. Most of the frames are larger than all the eyewear brands we currently carry; great if you’ve been wanting a larger or bolder frame.
Shop Dandy's Online: https://www.selfedge.com/dandys
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GOOD ART MODEL 10 STERLING SILVER BRACELET
Believe it or not, Good Art’s iconic Model 10 bracelet is back! These went out of production some years ago and we’re happy to announce they’ve brought them back in a (very) limited run. These are produced in three gauges and five lengths, now come with individual serial numbers engraved onto a link, and are available now at all four of our stores in the states and online.
Shop Good Art Online: https://www.selfedge.com/good-art
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Welcome to At The Edge.
Self Edge is now 17 years old. We’re not yet old enough to vote, but we’re old enough to know better. Since we first opened up shop on Valencia St. in San Francisco in 2006, we’ve learned so much and met so many wonderful people. Now that we’re growing up—a little bit, at least—we think it’s time to tell some stories, share some knowledge, and introduce you to some of the remarkable personalities we’ve met along the way.
LEARN ABOUT IT: LOOPWHEELED FABRICS: First up with we have a little write-up with accompanying photographs about loopwheeled fabrics, click the link in our bio to check it out or go to our Editorials page on our new site. We’ll be updating our editorials section of our (new) site every 2 to 3 weeks with new LEARN ABOUT IT posts, interviews, Self Edge Records playlists, and much more.
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STUDIO D'ARTISAN NATURAL INDIGO DYED DENIM JEANS
Studio D'Artisan knows their way around the finer details of working with natural indigo, so it's no surprise that their new SD-808 jean is made of such a beautiful fabric. This new denim is slightly hairy when new, has a light slub character due to the medium staple cotton used, and has been rope-dyed meaning it will age in a slightly more dramatic way compared to many other natural indigo dyed denim fabrics. These come in a straight tapered fit with a medium rise and the jean is finished with herringbone twill pocket bags.
We've also received a new run of their 14oz denim western shirts, and now available up to size 46 for the first time.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan
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MASAHIRO MARUYAMA TITANIUM & ACETATE SUNGLASSES
This week we have nine new titanium eyewear models from Masahiro Maruyama’s new 2024 collection. All nine are made of titanium with Japanese acetate temples and come with tinted Carl Zeiss lenses with each frame's lens color matching the frame to the designer's specifications. As always, these lenses can be swapped out for prescription lenses by any optician.
These frames are quite unique and the attention to detail in both design and material finish is top notch, truly he's pushing the boundaries of eyewear design and manufacturing.
Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama
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RICK OWENS LIDO FOOTWEAR COLLECTION
Three new footwear models from the newly released LIDO collection from Rick Owens. All three are hand-made in Italy with stitch-down soles using Rick Owens developed doeskin and cotton barre uppers. Available now at all stores in limited numbers.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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POTEN SPRING COLLECTION OF JAPANESE BASEBALL CAPS
Poten’s new spring collection is here and some caps are now available in an adjustable style!
This season we see Poten doing two fitted caps in Vintage Hopsack Gray and Hunter Camo and one adjustable cap in Vintage Hopsack Green fabric. These hats are crazy nice, nicer than any other straight ahead baseball cap we've ever seen. Every cap style has a super soft and supple inner leather headband which has been lightly treated so it’s not destroyed by sweat.
The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you're into baseball caps, you'll love what Poten is doing.
Shop Poten Online: https://www.selfedge.com/poten
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3SIXTEEN SPRING COLLECTION - DELIVERY 1
We've just received 3sixteen's first delivery of the year at all stores. We've got new short and long sleeve shirts, waxed canvas caps and long sleeve thermals in two colors.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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GOOD ART SPRING COLLECTION
New Good Art!
Your lucky horseshoe ring, stepped way up by the team at Good Art by inserting 8 solid 18k yellow gold "diamonds" into the ring. A very cool twist on a classic design.
We've also received updated 4A Curb Chain necklaces and the Model 22 link available in both necklace and bracelet styles.
Shop Good Art Online: https://www.selfedge.com/good-art
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IRON HEART SPRING DELIVERY OF EVERYTHING
We've got a huge delivery from Iron Heart this week with new shirts, Jeans, horsehide jackets, and thermal shirts. Available now at all of our stores.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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INTRODUCING BONCOURA - THE LONGEST PATH TO COMPLETION
We are excited to announce a new brand added to the roster of lines we carry at Self Edge, Hisashi Morishima’s Boncoura. Morishima was born and raised in Amerikamura, Osaka, a place known for its abundance of American vintage clothing and imports, all within biking distance from his home. From his early school years, he immersed himself in thrift stores, drawn in by vintage Made-in-USA clothing. Over the years he became obsessed with vintage basics such as jeans, t-shirts, and fleece hoodies. ⠀⠀⠀
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After working for a major Japanese department store, Morishima thought to start his own business. Although starting a thrift store would have been fitting, considering his collection, he had a different vision. He explained, "I can't modify vintage clothing myself. So, if I want to express myself, I'd rather create it. I've worn plenty of vintage XX, and based on that experience, I decided to make the jeans I wanted to wear. I never once considered it a business; it's purely an extension of my hobby." With this idea, is where Boncoura started.While Boncoura is an extension of his hobby, it's precisely because of this that he refuses to compromise. Every recipe, from the origin of the cotton to blending ratios, yarn twisting, and the concentration of pure indigo, is entirely original and exclusive to his brand. The attention to detail we’ve seen in his garments isn’t something we’ve seen from many lines over the years and we’re excited to show you what Morishima has been creating.
Shop Boncoura Online: https://www.selfedge.com/boncoura
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SELF EDGE RECORDS - W. DAVID MARX
Next up in our Self Edge Records series we have W. David Marx.
W. David Marx, author of “Ametora: How Japan Saved American Style” and “Status and Culture” presents the playlist--Early Japanese Technopop-- a mostly chronological guide that tells the story of how synthesizers took over Japanese alternative music in under a decade.
W. David Marx for Self Edge Records: https://open.spotify.com/playlist/1xPLF97jaPF09SzjUe4AFW
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PURE BLUE JAPAN JEANS!
Two Pure Blue Japan jeans have landed at our stores this week.
We have the Pure Blue Japan 003 classic straight leg fit in a tasty denim style they've developed to contain just the right about of slub in a nice medium weight 16.5oz unsanforized (but Self Edge-style rinsed) denim and the XX-019 straight tapered jean made of a 14oz denim coming in on the lighter side of PBJ’s weight scale which are finished with custom iron buttons, a deerskin patch, and sturdy cotton twill pocket bags.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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SAMURAI SUPER HEAVY WEIGHT JEANS & T-SHIRT 2-PACKS
We've got some super heavy 25oz and 19oz denim jeans from Samurai this week. Both denim styles have massive character with the 25oz jean coming in a classic straight leg fit and the 19oz coming in a slim tapered fit. We've also received a fresh restock of Samurai's popular t-shirt 2-packs, available now in white, black, and navy.
Shop Samurai Online: https://www.selfedge.com/samurai
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MERZ B. SCHWANEN SUPER DUPER HEAVYWEIGHT T-SHIRTS & LOOPWHEELED UNDERWEAR
Here we have the heaviest weight loopwheeled t-shirt ever produced, made by Merz B. Schwanen. These have a wild feel and look to them. These t-shirts are soft, sturdy, and have an absolutely beautiful loopwheel knit pattern which has a unique slub yarn look to it. Truly a masterpiece of a t-shirt and now available In seven colors.
We've also received new 215 model army green t-shirts and fresh restocks of their loopwheeled underwear in all colors.
Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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3SIXTEEN COTTON & LINEN KNIT T-SHIRTS
Knit cotton and linen blend short sleeve t-shirts from 3sixteen are back in a new Natural Marled color. We’ve really been looking forward to this release since 3sixteen showed us samples last year. These things are essential for our spring fits and pair very well with a well worn pair of jeans.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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SELF EDGE X HTC HAND-MADE STUDDED BELTS & KEY FOBS
We’ve been carrying studded belts from Zip Stevenson’s Hollywood Trading Company for almost 15 years and thought it was time for a fresh collection. We’ve been working with the team over at HTC over the past year to develop three new belt styles and two key fobs, all hand made in their workshop in Los Angeles using full grain cowhide, snakeskin, and stringray. These are available now at all five of our stores.
Shop Self Edge x HTC: https://www.selfedge.com/hollywood-trading-co
