Naked & Famous

[tigerpac]

I was trying to get a buddy into raw denim.  He would go once a year to saks or somewhere and pay 200 bucks for 'name' brand denim of spotty quality and I would annually give him a hard time about it.

His father used to be in the garment industry and worked at Cone Mills for a time so I was trying to get him to buy the Roy (4th series) jeans.  He ended up getting a pair of Naked and Famous and really likes em - I couldn't fault his choice one bit.

[natehate]

http://www.rawrdenim.com/2013/02/capsule-2013-tradeshow-a-brief-roundup/

i think i just threw up in my mouth then had a flash back to grade 6 and wearing shirts that changed color with heat

[joesaintjohn]

I do like the eat dust stuff. Their bloodline vest is the sickness.

[natehate]

yeah there stuff is cool
but the color changer jeans? really?
what were those t shirts called?
hyper color?

[passthestripe]

Global Hypercolour tee shirts were back in the day.

[natehate]

yeah in 1990

[bagley920]

…at the State Fair

[joesaintjohn]

…the only place that really matters.

[natehate]

i just seen theyre gonna be releasing that denim in a ladies cut as well
can you say how to spot which girl to take home from the bar

[Guest]

I know a few people in Montreal who tell me they've spoken to Brandon about toning down the craziness of some N&F products. They assured me that the message was finally starting to sink in. Apparently not.

[Chris]

I like that he's willing to take chances and try new things.  I'm not interested in most of what N&F puts out, but I respect the creativity.  I think the danger of toning it down is that the brand loses its distinctiveness and gets lost among all the other jeans makers in the same price range.

[bagley920]

If you're selling because of a "gimmick" you can't get rid of the gimmick and except to continue the same results

[Chris]

I'm not sure I'd say N&F is only selling gimmick jeans.  They have several popular models that are normal denim.  The really off-beat stuff is limited production, special edition runs.  I'd compare N&F more to Samurai or Studio D'Artisan in their approach, if not overall quality or reputation.  There's nothing wrong with thinking outside the box and taking some risks.

[natehate]

heat activated color changing jeans is just a awful idea
and its not all new ideas
chip and pepper did glow in the dark jeans years ago and the same with the different color cores
i agree with chris thou, theyre not all gimmick

[summ3rhays]

Happen to be wearing my gimmick N&F Red core today. Really washed them for the first time last week. The red
Core was just quirky enough, but really quite subtle. Worn them since July about4-5 days/wk. Plan on wearing them into the ground while anxiously waiting for my MBB to be made. Sorry in advance for the crappy iPhone photos.

[Chris]

I kinda like the red core.  I'll be interested to see how the new rainbow core fades over the next couple of years.

[summ3rhays]

Agreed Chris.  I'm interested as well,  the rainbow core is kind of tough to visualize.  The red was a little easier to wrap my brain around.

[tigerpac]

Maybe he'll stumble upon some gimmick everybody likes… or not, but some creativity is always nice

[MikeC]

His normal line is Paulrose Products. Their shit looks decent. Mostly 17oz raw Japanese denim.

[Seul]

@Chris:

I'll be interested to see how the new rainbow core fades over the next couple of years.

I was hoping you were kidding… I like the red, but rainbow ?..