We are now open at 11-12 Old Burlington Street, London.
After 11 happy years at our Fitzrovia brick-and-mortar, we’re delighted to announce that our Old Burlington Street store is now open for business.
Situated just a stone’s throw from the menswear epicentre, Savile Row, our new home at 11-12 Old Burlington Street brings you the same curated selection of heritage-forward staples in a beautiful new space.
The new store boasts three times the square footage of our beloved Fitzrovia shop, giving us an expanded canvas to showcase our selection of selvedge denim jeans, handmade leather jackets, and bench-crafted boots.
We’ve poured our heart and soul into this space to ensure you have the best possible experience. Woodwork, metalwork, and joinery are all done by our friends at Johnson Bespoke. Their small, dedicated team in Hastings is responsible for the rails, shelves, and display cabinets you’ve likely seen in our original London and Manchester stores. They’ve gone all-out to produce beautiful shop fittings rendered in hand-worked iron and solid French walnut.
Our generous sofa is handmade in Devon, along with our fitting room benches, and our sound system hails from Glasgow’s Fyne Audio. Our full-length triptych mirror presents an impressive centrepiece that grants you a 360-degree view of your jeans to help you lock in the perfect fit.
We also enlisted Ash and Sarah of Brilliant Signs for their traditional, gold leaf window signage—just as we did back when we opened our first London store and subsequent Manchester store.
This move marks an exciting marriage of worlds: our edit of best-in-class, ready-to-wear goods paired with the Mayfair district’s legacy of fine, bespoke tailoring. We can’t wait to welcome you in and show you around.