I am going to come at the N&F brand at a different angle, I rather like their stuff. Understandably you guys are IH fans through and through.
I got my start with Nudie, then moved to N&F mostly because they were the only two brands the local store carried and they were less costly, they were IMO better quality, and the store gave them great reviews. At the time, had someone tried to talk me into a $400 - $500 pair of jeans there would have been no way in heck I would have ever gotten into raw denim. Even the $200 Nudies were way beyond anything I had ever purchased before.
In reading the thread it seems to be the opinion of most of those that posted, don't think much of N&F since they don't do things like IH. It doesn't take a business degree to realize that doing the same thing that countless other brands are doing means your market share is going to be a small percent of the pie. N&F came at it with at a different angle, make affordable, great quality selvage denim that the average guy could afford and look great in. Brandon hand picks or designs all the fabric for the jeans then they are shipped to Canada where they are cut and sewn into jeans. This is part of the reason the costs are lower. There is a ton less taxes they have to pay on fabric v.s. pre made jeans. N&F does a lot of unusual things with their denim, scratch and sniff, glow in the dark, reverse fade etc.. These types of jeans get people talking and exicted for raw denim, and for many are really quite fun. Another thing I like about N&F is all the colabs they do with other denim companies, Oni, Big John, Flat Head (twice), Kamikaze Attack, Momotaro etc.. which opens N&F fans to world outside of N&F, but still offering the jeans at a great price.
I have met and gotten to know Brandon over the years and he is a stand up, crazy denim nerd. This guy eats, sleeps, and dreams in denim. Customer service is second to none and as a Canadian I happily support another Canuck. What other raw denim designer/owner travels the world to meet his customers at local mom and pop shops? Heck the last time he was in town he and a big of customers and store staff all went out bowling together!
If it wasn't for N&F, I wouldn't be into raw denim as much, I wouldn't be on this site, I wouldn't have signed up for the Heavy Weight Denim Champion of the World (going to be wearing the N&F 32oz!)
Cheers everyone!