Here are some pretty special ones for me. I bought these Iron Heart 633s-142 from Self Edge SF a few years back after hearing about Iron Heart on Dean Del Rey's Let There Be Talk in his interview with Giles. Wore these just about everyday for 3-4 years. Tons of washes, 2 repairs, speckled with some paint. They were definitely a size small, but I stretched the heck out of them. Now I wear the 888 which is quite a bit better for my body shape, but will always love these baddies.
After a week or so of 90F temps at the shop and around 100F at my house I finally get to wear my 21oz 888s. Slow day in the neighborhood but happy to be back in my uniform. Just vibing out in the dressing room for the forum.
Been loving breaking in the Dobby CPO and the 21oz denim.
Hello IH forum!
TENDREL is a new shop in Santa Barbara, Ca. My wife and I opened the shop in March 2023.
We are currently stocking Iron Heart, 3sixteen, Ginew, Indiogfera, Third Man Records, Mister Freedom, Freenote, LICK clothing, Battenwear and Gitman Bros.
This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018. I Immediately went and bought some IH 633s, went down the rabbit hole, did a life 180, and opened up TENDREL.
Check us out at shoptendrel.com
Follow on instagram at @shoptendrel
Hit me up with any questions, and please come by the shop and hang if you find yourself on California's Central Coast!
Meet the TENDREL shop dog, Obi. Next week will be 4 years since my friend found him wandering around Ocean Beach in San Francisco. He is a total rascal, and is quite moody, but we are attached at the hip. If you ever get the chance to come visit the shop he might let you give him a belly scratch...
Meet baby Levon! He is about 2 months old now. Been such a wild experience seeing him grow, and watching my wife grow into a great mother. Also insane running the shop and having a new baby 
I'm exhausted
Whatsup IH forum! Parker here from TENDREL. We are new shop in Santa Barbara, and proud to be a Iron Heart stockist. My wife and I opened the shop in March of last year.
I fell in love with a pair of IH 633 some years back and that kick started the journey that led to opening up the shop! If you are ever in the area come by for a hang. We have our online shop as well at shoptendrel.com, feel free to reach out anytime with any questions.
Finally took the plunge... Was recently gifted a pair. I went to the Venice showroom to pick them out and had seriously one of my favorite shopping experiences ever. Was there for around an hour, tried on most of the frames, and got blasted on complimentary espresso. Had a blast with my wife and the woman who was helping us out there. After narrowing down to a few frames we landed on the Taos Hopper. It was a good blend of the best fit for my face, and a large frame which is what I was looking for. So absolutely stoked on them. Lost the awesome leather case maybe three days after getting them.... Surely better than losing the glasses.
Disclaimer - I am very sunburnt right now, as evident below
WOAH craziest month of life, finally getting back to my regularly scheduled programming. On June 23rd we had our first child, a beautiful baby boy named Levon.
Last week we released some really special items. The TENDREL Lot 432 Celestial Indigo Jeans and the Celadon Heavyweight Crew Neck Sweater. Both of these made by hand by Marco Ruiz who is the former North American Levis Master Tailor. He headed their customs program and is truly a world class tailor. He is a good friend of the shop. Both items are the epitome of "Slow Fashion". For the fit on the jeans we took Marco's signature fit that he designed and added a bit of the IH 888 feel to it so it's great for big thigh guys like me. More details below, please reach out with any questions. These are available in super limited quantities.
TENDREL Lot. 432 Celestial Indigo Jeans
• 12.5 oz Italian Candiani Selvedge Denim
• Full thigh, Relaxed Taper With Curved Waist Band
• Brushed Pocket Bag
• Laurel Wreath Buttons
• Felled Inseam
• Selvedge Fly
• Sewn in Santa Barbara
TENDREL Celadon Heavyweight Crew Neck Sweater
• Flatlock Seams
• Heavyweight French Terry
• Fabric Made in Japan
• Lilac neck tape
• Pre shrunk
@Oaktavia Thanks! We are pretty sure at this point that he is a toy poodle. We were never poodle or small dog people, but are totally converted on both of those fronts. Hard to beat the no shedding...
Alrighty the full deal Black Friday deal is live at shoptendrel.com
15% off Iron Heart
30% Extra off Sale Section
25% off everything else!
November 29th - December 3rd
Iron Heart deal ends midnight on Sunday PST
Rebirth and TENDREL made in SB collections are excluded
Automatically applies at checkout
Free domestic shipping
Hit me up with any questions! Some popular sizes left in some great Iron Heart pieces - Black Whipcord N1, both Chalk Stripe UHF, Black Slubby Flannel, Black and Burgundy Zip Hoodies and more!
Hi Forum Homies,
Wanted to kick you all an early Black Friday deal so you can scoop from our sale section before everyone else gets in there!
30% Extra off our sale section - applies automatically at checkout. Site wide deals will start on November 29th.
Hit me up with any questions. 
️
@flannel-slut Agreed. Tom is the man. Hope they make it happen, or that the division just moves on without Jon....
You all are some good lookin' mofos in this crazy shirt.
Just had a XXL come back to me so it's up on the site if anyone is still looking for one!
12oz Slubby Black Flannels are LIVE
Definitely my favorite flannel of the season...
Definitely my favorite piece of the season, stoked for this one. Love darker plaid patterns.
Trying something new out here...
Came into possession of about 30 pairs of next level lightly used denim, and have some other pieces from the personal collection that I want to get rid of. So I started a new section on the site called "rebirth" which will be all second hand items.
Check it out, feel free to reach out with any questions, and offers are being accepted.
This is a work in progress/experiment so will be adding more information and adjusting the presentation over time! The prices are all based off the same percentage rate at the moment, so will be adjusting to reflect their level of wear at bit more soon. But all of this batch is very lightly worn.
RIP Phil. So happy I got to see him a ton of times when I lived near his restaurant/venue.
Check Dick's Picks 19 Morning Dew for some serious Phil bombs.
@Ikeaparty Oh hell yeah!!!! looks great!
Just put a XXL of the Sashiko Work Shirt on the site if anyone is still looking. This is the last one for real!!!!
Whipcord N1 Black Deck Jackets have hit the site! Get at em!
