2015 Fall/Winter Pipeline

[neph93]

That's a great heads up. Might break the habit of a lifetime and actually start saving. Btw I think you may have made a mistake labelling the t+g @Giles . They both say western.

[Broark]

October is only a month before my birthday, so I can justify: grey/black work, blue hombre work and one of the indigo flannels.
Or at least that's what I'm going to tell myself!

[FurattoHeddo]

Appreciate the detailed info, Giles… Looking forward to having a turquoise buffalo again

[David K.K. Hansen]

So it seems from October through January I'll be copping 3 or 5 flannel shirts… thanks for the heads up, I'll need the time to save.

[Giles]

@neph93:

I think you may have made a mistake labelling the t+g @Giles . They both say western.

You're right I did.  Thanks.

[neph93]

As a matter of interest, when you now know (to a degree) that the westerns will be taken by the original buyers in most sizes will you make more?

[Giles]

Here's the issue.  We design the fabric from first principals and we then get it woven.  We have to try and guess how many shirts we will need, and then weave the appropriate amount of fabric.  Once we have woven the fabric and made the shirts, that's it, there is no more fabric.  This is one of the reasons our shirts have such long lead times, we have to start planning about a year before they are complete.  The minimum run of fabric is enough for bout 120 shirts, so if I need a few more XL, it just can't happen.

[neph93]

Thanks for the detailed answer. I'm looking at the workshirt in t+g anyway so I should be fine. But the business model is really interesting.  Do you also do the math when it comes to economies of scale? I'm thinking about larger sizes using more fabric which can cut into the viability if the run?

Regardless I'm looking forward to a/w 2015.

[Giles]

Larger sizes make a small amount of difference to us.  Yes, the larger the average size, the less shirts we get per roll, but our demand curve is classically bell shaped, so it really is not a big deal…

[neph93]

Got it. So the whole short run/ high demand/extra caché if you get one thang, is more a by-product than a business model? I could ask about this all day. I'll stop now. Off topic as well

[Giles]

If we get this stuff wrong, it costs us big time.  So we will usually err on the side of caution when initiating a run of fabric and/or a run of shirts/bottoms/jackets.  Having stuff sitting around that does not sell/will not sell, is expensive.  Each one of those garments is money tied which we could possibly be putting to better use.

I know there is a school of thought that says we should make more of everything so our customers always get what they want, but if we did that we'd disappear up our own arses in about 3 months….

I have said before, but it is worth repeating.  Being a good retailer is the art of getting it wrong less than anyone else, because getting is right is simply impossible.

[Finkster]

Thx a lot for this early time schedule - that helps hugely.
October will be much expensive    … Boy, oh boy! 
throwing the first coins in the piggybank 

[JCar2666]

When will the lighter weight IH(Formerly the TW) jeans be released?

Also what types of denim will they be made in?

[Giles]

September.  The 17oz Natural indigo denim we use for these:

http://www.ironheart.co.uk/triple-works/tw-666n.html
http://www.ironheart.co.uk/triple-works/tw-634n.html

[Finkster]

@Giles:

OK people.

This is what Haraki and I have decided…...

October
Worldwide Release (inc Japan)
HF Indigo Selvedge Flannel Work Shirt - Navy and Petrol

For International release only:
HF Indigo Selvedge Flannel Western Shirt - Navy and Petrol

I can't remember of these 2 ?  … Are any preview pics or similar, existing
So much stuff ..... It's confusing ^^

[Giles]

http://www.ironheart.co.uk/forum/index.php?topic=7061.msg398628#msg398628

[Finkster]

Allright!  … I thought so. - Thx!

.. and another one for the list.  ::)  ojoioi

[Aetas]

@Giles:

The indigo selvedge flannels are not Ultra heavy:
http://www.ironheart.co.uk/forum/index.php?topic=7061.msg398628#msg398628

@Aetas:

@Giles:

I probably don't have to say this because it is superfluous (see what I did there?) ;), but the collection is simply amazing.  The breadth and depth is something I have not seen from the gang before.  If there is not something for everyone there I'll eat my hat (oh, damn no hats…... :D).  The guys must have been working there little socks off.

I will start documenting the stuff tomorrow and if I run out of time will spend some of Friday taking pics too.

@Giles:

One of 2 new indigo selvedge heavyweight flannel shirts…..

HF Indigo Selvedge Flannel …
Yes, this guys have been working there little socks off!

Heavy (but not ultra) at 10oz    :-*.
Great collection.
Giles shirt sneak preview:
@Aetas:

[Finkster]

The Fall/Winter Collection this year achieves a new level … and this is Iron Heart!
Simply amazing!!!

[seanocono]

^Agreed. It's damn impressive how the IH crew manages to raise the bar, season after season.