The Red W

[Mizmazzle]

Looks like several of the SS 24 shirts have the red W and tag.

[Oroccoco]

It's quite a big change for IH, one that will divide opinion. Personally I remove all visible branding where possible, certainly on my shirts and tops. I like a 'stealth wealth' look, quality that doesn't shout. At the very least I'd advocate for different coloured logos to suit the shirt in question, for a slightly more subtle effect, as seen on some of the shirts upthread.

[Oroccoco]

Having said that, I've always found it cool that the brand suits a wide range of styles, personalities, degrees of taste in blingitude etc etc. And that it draws on the history of 20th century workwear without being slavish or purist about 'heritage'. IH really is a lot of things to a lot of people, and ultimately as Alex says it's Haraki's show. The above post just my 2 cents.

[joephoto]

I remember in the 80’s when Edwin jeans were all the rage. And if you remember them you probably knew they were Edwin because of…? The tag.

[SKT]

Catching up on this thread... personally, I like the red W on jeans (Haraki’s homage to Levi’s right?). I don’t like it on the shirts unless it’s solo on a tee. I prefer the IH tag because it’s more in line with workwear and easier to remove if you choose. I don’t care for the double branding because I think it looks too cluttered. And I can’t tell you how hard it is for me to say anything even resembling a negative about IH

[Matt]

My 2¢ as well. Yes to tags on shirts and W on jeans. No to both. Maybe it’s just what I’m used to.

[Kasi]

Can’t make every one happy.

[SKT]

@Kasi said in The Red W:

Can’t make every one happy.

Not true. “Free Jean Friday” once a year for all forum members. There…everyone’s happy.

[Sir_Cuffs-a-Lot]

I would prefer a Tuesday….

[Mizmazzle]

Hahaha!!

[Oaktavia]

Tonal dubyas would look cool too though, to match the thread color on shirts.

[SKT]

@Oaktavia yeah would look nice

[GraemeE]

I happened upon this last night.
This person apparently likes it enough to sew their own W onto another brands jacket.
Unsurprisingly they got dragged in the comments....
https://www.reddit.com/r/rawdenim/s/g6WXjptXK0

[Matt]

[Giles]

Arsehole. The fucking irony......

[Mizmazzle]

I enjoyed that dudes public shamming way too much haha

[Matt]

That shaming was unanimous too. Skulls aren’t hard to stitch homeboy. And everyone likes skulls.

[AdamJ]

Amazing, a unanimous nope. I wonder what he thought the reaction was going to be

[T4920]

To throw in my 2 cents, I love the W for a pop of colour, and am not opposed to mixing things up by slapping it on a shirt or two (in fact a lone W sans the IH tag would be greatly appreciated, so I can still support y'all without friends asking me why I only ever wear one brand of clothing...) but I do think the double branding throughout SS24 is a little clunky.

That said, still plan on grabbing the yellow 4oz, need more lightweight shirts in my closet.

[Aetas]