Iron Heart at Brund, Copenhagen - 10th October 2024

[Crispy Heron]

@Alex - thanks

[TeflonDon]

Poor timing - the Brund Party starts the same time as my daughters’ school play.

I had planned to pick up the wabash lookalike work shirt. But I think I’ll go for the Brund one instead. Unless the sizing is way off, obviously.

[Mister_Brue]

@Alex Thanks for the info above. Will these be online at the same time as Brund? (ie 10th @ 10am?) Cheers.

[Alex]

@Mister_Brue no - they will have some lead time on us, for obvious reasons, we are looking at around 17th for our launch, firm date will be announced closer to the time.

[Mister_Brue]

@Alex Of course, thank you.

[Mister_Brue]

@Graham Yo G, it would be cool if you have time to photograph any snap upgrades you get to do at Brund.️
Or indeed, any of the shirt in general…

[CosmoSix5]

They don't ship internationally.... That trucker hat.... Looks like the shirt may be picked up on IH but the hat will elude me

[Graham]

@Mister_Brue
Consider it done!

@CosmoSix5
The shirt will go live on our site as well after Brund. Date tbc.

Gotta have some things to make people make the trip so gonna have to pop over here for one of those hats

[Denimhead 0]

Dang, the Trucker hat

[Oaktavia]

@Graham is the UHF sort of made to imitate denim in a way? I have seen a couple of the Brund Instagram stories and it seems they are communicating it this way. The inside looks like it is "weft" colored? Are they any other similarities to denim or am I misunderstanding this? Pretty cool either way.

[WhiskeySandwich]

@Oaktavia that thing does look like indigo denim in UHF form. i dig it. I'd guess the "NAV" means its not that tho.

[Tobi]

They clarified in the product description now, that it is non-fade, and basically get's a denim shirt look in a soft UHF package. Seems a bit short for me in their photos and the measurements, but will check it out later (if they have any left)

[Tago Mago]

@Tobi please report back. I'm very curious to hear your thoughts and impressions

[Tobi]

@Tago-Mago will do (for what it is worth). For me the idea of non pattern UHF is quite interesting, since it allows for more flexible combination with other stuff. Family stuff happening, but will be able to be there for an hour or two

UPDATE: their XL is already sold out, so I might have an easy way out of explaining to myself why I needed IH shirt no. 22

[Oaktavia]

That is a pretty neat and innovative idea, a denim lookalike flannel. Perhaps the same stream of thought was behind the Wabash lookalike chalk stripe UHF. What's next? Duck-alike UHR? Hickory?

[Tobi]

@Oaktavia Leather Jacket pattern!!

[Alex]

@Tobi said in Iron Heart at Brund, Copenhagen - 10th October 2024:

UPDATE: their XL is already sold out, so I might have an easy way out of explaining to myself why I needed IH shirt no. 22

We have a plan to resolve this before you arrive, sorry

[Tobi]

@Alex It was a bit surprising indeed that they launch on the morning they have a launch event, with the item sold out already by the time folks arrive... Happy for Brund of cause.. shows they have a really dedicated local customer base!

[Alex]

They weren’t expecting the demand they got. They sold their target for 24 hours in the first 45minutes

[Oaktavia]

@Alex said in Iron Heart at Brund, Copenhagen - 10th October 2024:

They sold their target for 24 hours in the first 45minutes

Holy shit!