Kapital

[GraemeE]

I've only ever appreciated this brand from a distance but apparently they are the latest brand to be gobbled up (or at least a majority stake)by LVMH.....

https://www.highsnobiety.com/p/kapital-lvmh-lcatterton-investment/

[iamjustdanny]

Oooooof... I guess I better get some pre-LVMH century denim while I still can .

It's just a majority stake for now. Quality should not go into freefall just yet.

[louisbosco]

I'm going to hold on to the existing stuff I've got a little tighter now..

[Mister_Brue]

This post is deleted!

[GraemeE]

I think it was one of the heddels columnists who pretty well summarized the lvmh strategy for these type of acquisitions.

They have a precise mathematical equation for how soon they can completely dilute the vision of a brand and alienate the original customer base while still getting a return on their investment

[GardenState]

Always wanted some Century Denim might be the time to buy it.

[iamjustdanny]

@GardenState same.

[louisbosco]

dad's been dead less than a year and he's already sold the brand. way to go champ.

[louisbosco]

Can’t remember if I bought this before or after Covid years but i decided to put them to wear about 6 months ago..

[Ben]

[Fadez]

@louisbosco keep us updated man. I’d love to see a solid faded pair

[louisbosco]

@Fadez just had another wash. Reckon about 6months in..

Some of the creases are starting to set in and the indigo sashiko threads are fading. Nothing too crazy yet. I’ll put them back on after i get back from Japan in a couple weeks