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http://hiutdenim.co.uk/
The pictures on the site are not great for getting a read of details, feel and colour of the denim. :-\Anyone rocked these or seen them 'irl' as they say? They have been on my Twitter feed adverts past few days and i'm curious. I had heard the chatter about the company on the radio (radio5?) a while back but never went further. I like the idea of the way they started and the local nature of it all.
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The selvedge is from Kuroki, Japan.
The jeans are of very solid construction with stitching holding up on mine with 12 months solid wear and cycling around London (Andrew Chen darned a small crotch hole after 10 months)Our photos perhaps give a better feel for the fits.
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Ahh, another reason to hurry up and get down to ye olde london town! Thanks Danny.