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Spring/Summer 2025 Live Reveal Presentation - Wednesday 15th January at 1700GMT

The Evolution of Iron Heart

Sustainability at Iron Heart
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  • G
    Giles
    IHUK Crew
    Joined: 22 Sept 2009

    @Jcaz6996:

    Totally @Oaktavia little surprised IH actually posted the picture on their Instagram.

    Me too - it's gone…..

    "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

    last edited by 15 Nov 2022, 12:47 1 Reply Last reply Reply Quote 0
    • J
      Jcaz6996
      啓蒙家
      Joined: 11 Sept 2020

      @spitfiredealer:

      This just shows how people have no patience and want instant results and likes. Wearing raw denim isn't about how quickly or how perfect the fades are it's what you did in them to produce those fades. Well for me anyway

      Couldn’t agree more anyone who loves this brand know it’s about the journey from the first day you throw that pair on and keeping track of the process along the way to seeing the dedication pay off in months of wear with some amazing fades custom to your way of life something to be proud of . Not cheating the process 👎🏻
      Glad the IG post got removed it definitely wasn’t worthy..

      IG : @luvthefades

      last edited by 15 Nov 2022, 20:42 1 Reply Last reply Reply Quote 0
      • G
        goosehd
        Mod Squad
        Joined: 8 Apr 2016

        @Jcaz6996 I am so horribly conflicted on this discussion.  Do I like the sanded artificial fade look personally?  No, but there is a huge but in all of this.

        We are all different and have different tastes and aesthetics.  Each person’s jeans and the way they wear them is up to that individual.  We’ve seen everything from paint splatters, ocean washed, jeans covered in coffee grounds, sanded, etc…Each are unique and represent the person wearing them.  Should we judge if this person decides this is the way they want to wear their jeans?  If so, where does it stop.

        Once again, I’m not saying any of this is right and wrong.  Just my $.02

        "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

        last edited by 16 Nov 2022, 10:29 1 Reply Last reply Reply Quote 0
        • N
          Nik
          Raw and Unwashed
          Joined: 12 Nov 2020

          Good point @goosehd I also feel less upset about someone doing silly things to customise their jeans. I like my bleached pair of OD21oz, and that is certainly an artificial speeding up of the fading process. Trying to deceive, especially in a contest, seems to be the issue here though, and I'd agree that seems silly. Outside of a contest, and if not pretending otherwise, seems cool that denim is something you can play around with.

          last edited by 16 Nov 2022, 11:02 1 Reply Last reply Reply Quote 0
          • G
            Giles
            IHUK Crew
            Joined: 22 Sept 2009

            @Nkwkfld:

            Trying to deceive, especially in a contest, seems to be the issue

            QFT

            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

            last edited by 16 Nov 2022, 11:13 1 Reply Last reply Reply Quote 0
            • G
              goosehd
              Mod Squad
              Joined: 8 Apr 2016

              In 100% agreement about the context…

              "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

              last edited by 16 Nov 2022, 11:47 1 Reply Last reply Reply Quote 0
              • S
                Salted Racer
                Haraki san Prodigy
                Joined: 15 Nov 2021

                In a contest, this is most certainly misleading and unfair. From what I can see on this form many folks really embrace the journey of these garments–and the journey is what makes this rewarding, the destination (sIcK fAdEZs) is a by-product.

                Of course, wear your jeans how you want--take a power sander to them, as long as you are happy who cares. There's no doing it 'wrong'. However, it can't be denied, at least in my opinion, a little bit of the spirit of what makes Japanese denim so awesome is indeed lost when the destressing is blatantly manufactured.

                Here's some distressing done on 'amazing' jeans at the factory--makes me chuckle a little from what I've learned about IH's denim.

                Never knew i'd be so passionate about...pants

                last edited by 16 Nov 2022, 14:24 1 Reply Last reply Reply Quote 0
                • G
                  Giles
                  IHUK Crew
                  Joined: 22 Sept 2009

                  I have said this before, but it bears repeating.  I went to a jeans "finishing" factory in Kojima, and saw some pretty nice raw jeans going in through the in-door.  When I left, I saw the same make and model leaving, they were truly awful.  I found it very depressing.

                  "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                  last edited by 16 Nov 2022, 14:43 1 Reply Last reply Reply Quote 0
                  • M
                    mclaincausey
                    見習いボス
                    Joined: 12 Apr 2013

                    I guess it’s just different values. I think most here (and certainly I) value imprinting my life on my jeans. I just think it’s cool. It’s why I don’t like buying used jeans that are already faded or especially artificially distressed jeans, which are not only not a reflection of my life in the garment, but typically look shite.

                    Good things come to those who wait. And it’s a shame to take something as nice as a pair of IH and vandalize them with anything other than living and working in them.

                    But if that’s what people want to do, it’s their right and I can’t be bothered to care about it.

                    Think it, be it.

                    last edited by 16 Nov 2022, 16:43 1 Reply Last reply Reply Quote 0
                    • O
                      Oaktavia
                      見習いボス
                      Joined: 12 Jun 2019

                      @Nkwkfld:

                      Outside of a contest, and if not pretending otherwise, seems cool that denim is something you can play around with.

                      I was talking to my wife about the "denim drama" on here as she has a slight interest in IH (or entertaining me while I go on and on about it) and she made a similar point after asking if the dude's jeans were contest jeans. When I told her no, she said something along the line of, 'oh, well who cares what he does then? If it isn't a contest let him to what he wants, so what?' which I agreed with. I get that point entirely and taking away from or talking down about someone's process can border on gatekeeping if dude is just having fun messing around with his jeans.

                      The counterpoint to this is whether or not the content the user posts on social media is embracing the sandpapering and freely admitting to the process or pretending that he was able to fade them naturally to get those results and trick those viewers who do not have a keen eye to authenticity of natural fades.  It seems then to be all about that denim clout which defeats the purpose of just wearing them.

                      IG electricindigowizard

                      "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                      WTB IHJ-72- XXL/XXXL

                      last edited by 16 Nov 2022, 19:58 1 Reply Last reply Reply Quote 0
                      • S
                        Salted Racer
                        Haraki san Prodigy
                        Joined: 15 Nov 2021

                        @Oaktavia:

                        @Nkwkfld:

                        Outside of a contest, and if not pretending otherwise, seems cool that denim is something you can play around with.

                        The counterpoint to this is whether or not the content the user posts on social media is embracing the sandpapering and freely admitting to the process or pretending that he was able to fade them naturally to get those results and trick those viewers who do not have a keen eye to authenticity of natural fades.  It seems then to be all about that denim clout which defeats the purpose of just wearing them.

                        I think these points really sum up my thoughts as well.

                        @Giles I think I'd also find a denim 'finishing' factory pretty depressing. If people want something the market will make it i guess for better or worse.

                        last edited by 16 Nov 2022, 23:24 1 Reply Last reply Reply Quote 0
                        • C
                          chrisjohnnick
                          Iron Heart Deity
                          Joined: 7 Jan 2021

                          I view all this the same I do people doing "relic'd" guitars. Obviously the best way to get wear and age on a guitar is to just play it and use it for yearssssss. There are some really good guitar makers that do a great job and anyone would be hard pressed to tell if that guitar body is actually a 1959 stratocaster. However, I have see SO MANY nightmare homemade jobs where someone took a belt sander to a newer Fender and it looks so bad and obvious. Jeez. I can't stand it.

                          Same goes for jeans. Good news is you can just buy a pair of IH jeans new and wear the hell out of 'em for a year and have great results. Don't need to have bought a brand new guitar in 1960 and played the hell out of it for 60+ years to get a similar result!

                          Wants List:
                          IHSH-20 Blue, L-XL
                          IHSH-208-Indigo, L-XL
                          IHSH-254-Grey, L-XL
                          IHSW-45 Black, M
                          IHE-19 Indigo
                          IH-526V-XHS 25oz type III, 38 or 40
                          IH-526SV 21oz type III, 38 or 40

                          last edited by 16 Nov 2022, 23:35 1 Reply Last reply Reply Quote 0
                          • J
                            Jcaz6996
                            啓蒙家
                            Joined: 11 Sept 2020

                            Nothing but time & dedication 232 days of wear IH-555XHS
                            Evolution of IH

                            IG : @luvthefades

                            last edited by 18 Nov 2022, 14:59 1 Reply Last reply Reply Quote 0
                            • D
                              Daniel San
                              啓蒙家
                              Joined: 2 May 2020

                              Absolutely epic James 🤩👍💪
                              Great job, guess they end up nearly white 🤪

                              last edited by 18 Nov 2022, 15:22 1 Reply Last reply Reply Quote 0
                              • F
                                Filthy2123ozjunkie
                                見習いボスー
                                Joined: 21 Jan 2013

                                Way to go @Jcaz6996

                                I can't for life of me remember the number of this shirt. Had it a long time. Been wearing it quite often now. Searching for it is no use, only the workshirt comes up.

                                Been washed about 20-30 times and ran through the dryer just as many.

                                last edited by 18 Nov 2022, 15:27 1 Reply Last reply Reply Quote 0
                                • J
                                  Jcaz6996
                                  啓蒙家
                                  Joined: 11 Sept 2020

                                  @Daniel:

                                  Absolutely epic James 🤩👍💪
                                  Great job, guess they end up nearly white 🤪

                                  Thanks pal @Daniel San i’ve Come to the conclusion just keep chipping away I’ve compared them too Y2 first & third place last year and they look way past not sure if that’s a good thing or not… only time will tell😬

                                  @Filthy nice one bud I bet that UHF is as soft as it gets 🙌 looks great

                                  IG : @luvthefades

                                  last edited by 18 Nov 2022, 16:02 1 Reply Last reply Reply Quote 0
                                  • F
                                    Filthy2123ozjunkie
                                    見習いボスー
                                    Joined: 21 Jan 2013

                                    My softest most worn IH shirt is probably the UHF in the top. If you zoom in you can see how smooth it is versus the rougher texture on the bottom one. It might take another year of wear for me to get this shirt that soft

                                    last edited by 18 Nov 2022, 16:53 1 Reply Last reply Reply Quote 0
                                    • G
                                      Giles
                                      IHUK Crew
                                      Joined: 22 Sept 2009

                                      IHSH-127

                                      https://www.facebook.com/ironheartinternational/photos/a.327185413994939/934273196619488

                                      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                      last edited by 18 Nov 2022, 16:59 1 Reply Last reply Reply Quote 0
                                      • O
                                        Oaktavia
                                        見習いボス
                                        Joined: 12 Jun 2019

                                        That's cool Mike I love your analysis when it comes to tedious observations of these fabrics we love.

                                        IG electricindigowizard

                                        "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                        WTB IHJ-72- XXL/XXXL

                                        last edited by 18 Nov 2022, 17:05 1 Reply Last reply Reply Quote 0
                                        • F
                                          Filthy2123ozjunkie
                                          見習いボスー
                                          Joined: 21 Jan 2013

                                          Wrote 127 on the tag so I won't forget

                                          last edited by 18 Nov 2022, 17:13 1 Reply Last reply Reply Quote 0
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