How we are coping as a business during the Covid-19 Pandemic
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Haraki, Alex and I have made the decision to cut about a dozen items from FW2020. None of the UHF's will be cut, if that is any consolation.
Online sales are holding up well, but as each week goes by with us unable to ship to some/most retailers, our cash flow will get tighter and tighter as the weeks/months roll by (remember, we obviously could not stop any of the SS20 production).
Whilst we hated cancelling, actually think of it as postponing, any product, we need to reduce our outlying financial exposure in as prudent a fashion as possible…
Understandable… focus on core business and classic?
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Yes, we will focus on core and classic.
However, well over 50% of first-time customers buy a pair of jeans. So we have to have lots of jeans. Alex and I will order 100 pairs of XHS and XHSib in each of the following cuts, this weekend.
555
634
666
777
888BUT, we also need to have other stuff to interest them in coming back for more, so we will not stop dreaming up new stuff…...
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Haraki, Alex and I have made the decision to cut about a dozen items from FW2020. None of the UHF's will be cut, if that is any consolation.
Online sales are holding up well, but as each week goes by with us unable to ship to some/most retailers, our cash flow will get tighter and tighter as the weeks/months roll by (remember, we obviously could not stop any of the SS20 production).
Whilst we hated cancelling, actually think of it as postponing, any product, we need to reduce our outlying financial exposure in as prudent a fashion as possible…
any chance we will know what's being cut? sorry, i don't exactly have a good memory (in general) of what's been posted of the F/W collection
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We may see some sample sales eventually though @Giles?
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We may see some sample sales eventually though @Giles?
Generally only samples of things IHUK have specifically specced or ordered end up in Gosport for sale on here, or on the back of employees, etc. The samples for seasonal stuff are shown to retailers in the west, and sent back to Japan with tweaks etc.
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That is what used to happen….......
This year for FW2020, we asked Haraki to make us a complete set of samples that we could keep here. That way, we could have more time to take photos etc and make a really good look-book (which, now won't happen, unfortunately).
The samples cost us USD7,000, so either me and Alex are going to be sporting a shit load of lovely stuff, or we'll sell them to recoup the outlay.....
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“Great shirt and/or jacket man, where can I score one?!!!!”
You can’t, there’s only one
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That is what used to happen….......
This year for FW2020, we asked Haraki to make us a complete set of samples that we could keep here. That way, we could have more time to take photos etc and make a really good look-book (which, now won't happen, unfortunately).
The samples cost us USD7,000, so either me and Alex are going to be sporting a shit load of lovely stuff, or we'll sell them to recoup the outlay.....
huh.. for some reason i thought some photos were posted from NYC earlier this year in jan and if there was ever a selvedge run this year too? sigh, if only some the samples were made in smaller sizes..
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How about something like this below but in a 32oz left hand twill ?
https://bravestarselvage.com/products/the-ltd-edition-cone-selvage-denim-face-mask
Bit cheeky of me i know …
Stay safe and sane all of you .
Cheers
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How about something like this below but in a 32oz left hand twill ?
https://bravestarselvage.com/products/the-ltd-edition-cone-selvage-denim-face-mask
Bit cheeky of me i know …
Stay safe and sane all of you .
Cheers
While, one might think, putting forth the effort to make a mask is within the realm of possibility, the creation of a whole new denim for it (32oz, no less) is definitely not. It's been well documented, the XHS(25oz) is as heavy as H-san is willing to go.
Edit: Having said that, I think even the XHS would be overkill.
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Think of the fades though ….
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https://bravestarselvage.com/products/the-ltd-edition-cone-selvage-denim-face-mask
Interesting. There’s tons of companies now making masks, which is great to hear. At some point I’m going to need a backup pair
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