The Red W

[Matt]

@Oaktavia said in The Red W:

Oooooh!

Whatever this thing is it’s gonna bleed all over my house.

[Oaktavia]

@Matt haha the best kinda blood

[Alex]

@popvulture said in The Red W:

I'm inclined to agree with the comment about the W a the IH label being a bit much. I don't hate having them both, but one or the other's ideal.

This was something that we suggested to Haraki, based on similar feedback from a select few retailers, but he really likes the double branding, and it’s his gig.

[Alex]

And as has been mentioned. If you like the W then you can take the tag off

[popvulture]

@Alex fair enough!

[Alex]

And at a real push, you can remove the red W like some people do with their jeans. ( Adam313 for eg back in the day)

[mclaincausey]

Embroidered W > IH tag IMO

But I certainly understand why IH might want more overt/explicit branding.

[J-IV]

Red W on a workshirt looks so good. The subtle W's on the heavy LS are sick too.

[joephoto]

I’ve removed the IH on a few shirts. It’s probably an OCD thing as I like the clean look. But the Red W is a nice tough on shirts.

And whatever that shirt is above, it has gone top of the list.

[endo]

@Alex said in The Red W:

And at a real push, you can remove the red W like some people do with their jeans. ( Adam313 for eg back in the day)

interesting, I've actually sewed a red W onto my 822 cause I missed it

[Aetas]

@endo said in The Red W:

…interesting, I've actually sewed a red W onto my 822 cause I missed it.

Bold move! Are you satisfied with the result?

[Oaktavia]

@endo said in The Red W:

@Alex said in The Red W:

And at a real push, you can remove the red W like some people do with their jeans. ( Adam313 for eg back in the day)

I've actually sewed a red W onto my 822 cause I missed it

Say what?! Pics plz!

[prpx]

@joephoto - absolutely agree. red w is great. i dont like the tags so much especially on the uhf's. i would like to have red W on every shirt

[endo]

[Daniel San]

@endo
awesome
think I need the W on my 805 too

[Oaktavia]

[Brandrea]

I liken the red W to other famous brand logos in that it’s subtle but instantly recognizable to those in the know.

I truly hope IH keeps using this, especially on their denim. It’s a small detail, but a very important one IMHO. These small details are one of the things that sets the brand apart, and makes it exclusive feeling (to me anyway).

[Oaktavia]

@Brandrea well said dude. I love those dang red dubs!

[Mizmazzle]

Looks like several of the SS 24 shirts have the red W and tag.

[Oroccoco]

It's quite a big change for IH, one that will divide opinion. Personally I remove all visible branding where possible, certainly on my shirts and tops. I like a 'stealth wealth' look, quality that doesn't shout. At the very least I'd advocate for different coloured logos to suit the shirt in question, for a slightly more subtle effect, as seen on some of the shirts upthread.